3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary, and we have a valid legal reason (i.e., legal basis) to do so under applicable law, such as with your consent, to comply with laws, to provide you with services, to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.
This section applies to individuals located in the EU, UK, Canada, and other applicable regions.
General Data Protection Regulation (GDPR) and UK GDPR:
We rely on the following legal bases to process your personal information:
Consent:
We may process your personal information if you have given us permission (i.e., consent) to use it for a specific purpose. You can withdraw your consent at any time.
Legitimate Interests:
We may process your personal information when we believe it is reasonably necessary to achieve our legitimate business interests, provided these interests do not outweigh your rights and freedoms. For example, we may process your personal information for the following purposes: Send users information about special offers and promotions for our services Personalize advertising and content based on your preferences Analyze how our Services are used to improve user experience Support marketing activities Diagnose technical issues or prevent fraud Enhance overall service delivery and customer engagement
Legal Obligations:
We may process your personal information when required to comply with legal obligations, such as cooperating with law enforcement, regulatory agencies, exercising or defending our legal rights, or disclosing information as required in litigation.
Vital Interests:
In certain situations, we may process your personal information to protect your vital interests or the vital interests of another individual, such as in emergencies where someone's safety may be at risk.
For Canadian Residents:
We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or if your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted to process your information without your consent, such as in the following scenarios:
-If the collection is clearly in the interests of the individual, and obtaining consent is not feasible in a timely manner
-For investigations, fraud detection, and prevention
-For business transactions, provided that certain conditions are met
-If required for assessing, processing, or settling an insurance claim, based on witness statements
In cases of identifying or communicating with next of kin when an individual is injured, ill, or deceased
-If there are reasonable grounds to believe an individual is a victim of financial abuse
-If consent would compromise the availability or accuracy of information necessary for investigating breaches of agreements or laws
-If disclosure is required by legal authorities, such as in response to subpoenas or court orders
-If the information was produced by an individual in the course of their employment, business, or profession
-If collection is necessary for journalistic, artistic, or literary purposes
-If the information is publicly available and falls under the applicable regulations
We may disclose de-identified information for research or statistical purposes, subject to ethics oversight and confidentiality commitments.